You could learn how to use the Facebook ads platform. You could learn to understand human psychology and why people buy things. You could spend hundreds of hours watching webinars produced by Facebook marketing gurus. You could invest in posting Instagram stories every single day and engaging with Instagram users. You could try many things. But there is one inherent problem with Facebook ads and that is once you turn them off, everything – leads, website traffic, attention – it all disappears. In this blog post I am going to share with you one strategy that has helped me get more wedding photography clients without spending a dime on Facebook ads.

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